Make the opening feel intentional
The box had to establish a premium first impression before the product was revealed, using a substantial lid and a clean presentation sequence.
REAL PROJECT · NORTH AMERICAN PERFUME BRAND
Luxury fragrance packaging with a memorable reveal.
A deep-lid rigid box that keeps the structure simple while giving the brand an elevated opening moment.
A North American perfume brand wanted premium presentation without an overly complicated box construction. The priority was a refined, luxurious presence from first touch through opening, with the fragrance bottle held in a soft, precisely fitted insert.
Real project photography. Customer branding has been removed for confidentiality.
100 × 100 × 120 mmFinished box size
1,200 gsmRigid board construction
2,000First production order
8 / 20 daysSample / bulk production
THE BRIEF
Luxury without unnecessary complexity.
The customer did not need a highly engineered opening mechanism. They needed a box whose proportion, surface finish and fitted presentation would make the fragrance feel considered and premium.
Hold the bottle with confidence
A fitted EVA insert with a velvet-facing surface was selected to position the perfume bottle and give the inside a softer, gift-ready feel.
Build visible brand value
Gold foil details were used to bring contrast and definition to the exterior without needing a visually busy design.
Keep the box practical to produce
The lid-and-base format kept the construction direct, while the board, insert and exterior details carried the luxury presentation.
THE FINAL STRUCTURE
A deep-lid and base box built for a luxury reveal.
The final package is a two-piece rigid box: a deep lid that lowers over a shallow base. This format is commonly called a lid-and-base rigid box, sometimes described as a deep-lid rigid box. The firm 1,200 gsm board gives the exterior its structure while the insert prepares a defined place for the fragrance bottle.
- Structure
- Two-piece deep-lid and base rigid box.
- Finished size
- 100 × 100 × 120 mm (L × W × H).
- Board
- 1,200 gsm rigid cardboard.
- Internal support
- EVA insert with a velvet-facing surface, developed around the perfume bottle.
- Exterior finish
- Gold foil detailing for a high-contrast luxury presentation.
DETAILS THAT CARRY THE EXPERIENCE
Structure on the outside. Softness inside.
The photo set shows why a simple two-piece construction can still create a distinctive unboxing experience: the deeper lid gives the first moment visual weight, and the gold-toned, velvet-faced insert provides contrast before the bottle is lifted out.
- Sample milestone
- 8 days for the project sample.
- First production quantity
- 2,000 boxes.
- Bulk production timeline
- 20 days for the first production order.
- Development focus
- Luxury appearance, bottle presentation and a direct, practical box format.
PROJECT OUTCOME
A clean structure with a high-end finish.
The customer was satisfied with the completed first production order and the luxury presentation achieved through the lid proportion, fitted insert and gold foil details. They indicated an intention to continue working with LUXTON PACK on future packaging projects.
CASE-STUDY QUESTIONS
Could this approach work for your fragrance?
This is a useful starting reference for perfume projects that need a substantial presentation with a direct two-piece structure. A physical sample should confirm the exact bottle fit, removal experience and finished dimensions.
Is this a magnetic box or a lid-and-base box?
It is a two-piece lid-and-base rigid box. The deep upper lid lowers over a shallow base; there is no magnetic closure or drawer mechanism in this construction.
Why use EVA with a velvet-facing surface for perfume packaging?
A fitted EVA insert can support a defined bottle shape, and a velvet-facing surface can add softness to the presentation. The final insert should always be sampled around the actual bottle, cap and removal requirements.
Can gold foil be combined with other finishes?
Yes. Foil can be discussed with textured paper, embossing, inside printing or other treatments. The right combination depends on artwork, intended touchpoints and the desired visual direction.
Are the 8-day sample and 20-day production timings guaranteed?
These were the timings for this specific project. Timing for a new project depends on structure, artwork readiness, material availability, quantity and approval steps; shipping is additional.
START WITH THE BOTTLE
Plan the box, insert and opening experience together.
Send your bottle dimensions, cap shape, finished weight, target quantity and destination. We will help identify a practical starting structure for sampling.